Cloud Computing is on the rise, but many service providers are taking advantage of the tendency to extrapolate their roles and harm users Gartner says, “Many misconceptions exist about potential benefits, pitfalls, and of course, cost savings. Cloud hosting is often part of the discussion of cost-cutting, though this ability is not in the main notes of consultant’s report”.

According to the consultancy, the term appears highlighted: “cloudwashing”, has been used by companies in the technology sector, who are just old services that did not work, with the help of the cloud.

Gartner defines such companies as those, for example, computing offer pay-per-use, but do not have the ability to scale resources dynamically with vertical and horizontal scaling. Furthermore, the technology to offer services that do not need it. To ensure the proper use of cloud computing, Gartner himself defined three relevant positions, which should be taken into account by companies interested in hiring cloud services:

1 – Private Cloud is not Virtualization: Server virtualization and infrastructure are important foundation for private cloud computing.

2 – Private Cloud is not about reducing costs: An organization can reduce operating costs through a private cloud, eliminating repetitive common tasks. A private cloud can reallocate resources more efficiently to meet the needs of the company.

3 – Private cloud is not always private: Gartner analysts point out that the private cloud is palliative. Over time, public clouds will mature, improving service levels, security and compliance management.

New public cloud services will emerge. Cloud computing is a real alternative for businesses. Even Gartner says that businesses have embraced the Software as a Service (SaaS) globally. So much that 71% of organizations have been using this model for less than three years. The lifting of the advisory also notes that India had the largest number of new users. Among the companies surveyed, 27% reported that they adopted the model for less than a year. A good reception in the domestic market for cloud computing is also supported by the Association of Information Technology and Communication. According to the organization, cloud computing will have an average growth rate of 10% by 2015. The Consumerization of IT – with the massification of tablets and smarphones – stands out as one of the levels of the cloud model.